Make a Sale, Research Your Market and Satisfy Your Customer: Here's How

My recent column for Ann Dwyer's entrepreneur blog over at Crain's Chicago Business.

To make a sale, research your market and satisfy your customer

If you've missed my previous Crain's Chicago global business columns, they can be found on the right sidebar of this blog.

Related articles:

Five Ways to Satisfy Your Overseas Customer

Market Research:  Dreaded Chore, a Powerful Tool