By recognizing that borders still matter, says Pankaj Ghemawat, author of World 3.0: Global Prosperity and How to Achieve It, companies can better calibrate which markets and trading partners offer the best chance for truly global gains -- further clarifying that there are great opportunities to do business abroad.
Read the entire article:
Creating a Smart Export Strategy
Related posts:
The Regional Slice of Your Global Strategy (2/4/06)
Redefining Global Strategy (8/17/07)
Posted by: The Global Small Business Blog
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