How to Leverage Your Existing Customers To Go Global

For small businesses doing a great job for big-name clients close to home can leverage those relationships to expand abroad.   This is a savvy way to grow global for a small business.  That is what economist Jayson Myers, head of Canadian Manufacturers & Exporters, one of the country’s biggest industry groups, said in an interview.

“Often the best sales strategy is not going directly into new markets, but it’s leveraging up your existing customers. We are seeing this in a lot of manufacturing sectors, in a lot of technology companies. We [Canadians] have very, very good products, but often these products have to be packaged or integrated into a bigger service for customers.”

Read the entire article here.

Posted by:  The Global Small Business Blog